When MD Analytics came to Barnstorm, their intent was to “freshen up” their existing brand and bring it to the next level. Their existing logo had plenty of equity built up already and was well recognized in their industry, however, their business direction had evolved more towards the end consumer and they felt their new look should represent a friendlier more accessible feel to the general public.
Barnstorm retained several of the key elements of their existing logo and created a smooth identity progression that maintains the brand recognition and softens up their edges creating a more relaxed experience for their clients when participating in the -traditionally-not-so-relaxing world of pharmaceutical marketing research.
